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Finding your true north | Why introspection matters

Updated: Aug 30, 2023

In the unique journey of female solopreneurship, one step is often overlooked, yet it's the very foundation of genuine success: introspection. Before you can shape your business around your authentic self, you must embark on a journey inward. This involves cultivating not just a positive mindset but also an inquiring one. And when hesitation and avoidance grips you and you find yourself dodging pivotal actions in your business, the essential question to pose is: “What’s that about?”

It’s through this self-reflective lens that we uncover the essence of who we truly are. When our solo ventures - big or small - resonate with this authentic core, they not only flourish but also become vessels of genuine passion and purpose. Achieving this alignment isn't solely about the practical skills we wield. It's more about the mindset we nurture, the self-awareness we cultivate, and the courage we muster to ask ourselves those hard questions.

Being attuned to your genuine self, and understanding your motivations, fears, and desires, serves as the blueprint for building a business that’s not just successful but deeply fulfilling. After all, true success as a female solopreneur isn’t just about achieving goals; it’s about aligning those goals with the essence of who you truly are.

The Authentic Self: Your Business's True North

As a solopreneur, your business is an extension of yourself. When you design it around your authentic self, it resonates with genuineness and attracts the right kind of clients, partners, and opportunities. Authenticity doesn’t just mean “being yourself.” It means understanding your core values, strengths, and passions, and integrating them seamlessly into your brand. This fusion not only sets you apart but also ensures that you wake up every day genuinely excited about the work you do.

Embracing the Introspective Journey


Skills can be acquired, strategies can be learned, but introspection? That’s the compass that reveals the true north of your entrepreneurial journey. The ability to look inward, to question, and to understand is what differentiates a fleeting endeavor from a purposeful venture. For female solopreneurs, introspection is not just an act but a guiding light. It ensures that every step taken, every decision made, is in harmony with one’s authentic self, leading to a journey that’s not only successful but also deeply meaningful.

Introspection serves as a potent catalyst for cultivating self-awareness. By delving deeply into your thoughts and challenging yourself with the tough questions, you can uncover those uncomfortable truths. Through this self-examination, you can get clarity on how you (unknowingly) stand in your own way and think of how you can overcome that. With a clear grasp on your motivations, introspection guides you back to your authentic self.

The journey of a female solopreneur is a unique one, filled with its share of ups and downs. Yet, when you understand that success is 80% mindset and 20% skills, you equip yourself with the most potent weapon: a resilient, authentic, and positive mindset. By focusing on inner alignment, embracing introspection, and allowing your authentic self to shine, you pave the way for a life and solo venture that doesn’t just succeed but truly flourishes.


About the author

Bouwien (Bo) Luppes, a seasoned solopreneur, and certified life coach, brings a wealth of global experience to her work. With six successful solo ventures across three countries and two continents under her belt, she intimately understands the challenges faced by women in solo entrepreneurship. This extensive experience merged with a passion for empowering others, inspired her to found Coach 4 Solopreneurs, where she offers support and guidance tailored to the unique journey of female solopreneurs.

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